Anonymous data collection
As a rule, you may visit our Web pages without identifying yourself to us. We shall be in receipt solely of technical data such as the identity of your Internet service provider (ISP), the Web site from which you have accessed our Web pages and Web sites proprietary to us that you have visited. This information, duly accorded date and time specifications, shall then be evaluated for internal, statistical promotional and Web site analysis purposes and in order to design our Web pages in line with requirements. As a user, you shall remain wholly anonymous. Pseudonymous user profiles shall not be created.
We deploy so-called session cookies that are solely limited to the duration of your visit. These serve to determine, while you continue to browse, which products have been viewed on your PC or have been added to your shopping basket, further augmenting your security while browsing. In the event that you leave our Web pages or refrain from clicking for a specified duration, these short-term cookies are again deleted.
We use longer-term cookies in order to record which pages and offers have been viewed on your PC, so that during subsequent visits we can present information and product offers that, as far as possible, are tailored to your interests, and so that we may qualitatively improve our Web presence. You can view the date up to which the cookie remains active.
Cookies cannot cause damage to your PC. They do not give rise to any security threat asssociated with viruses or spyware. You remain in control of cookie calibration. Please use your browser’s Help function to accept, reject, view and delete them.
If you requisition personalised services (such as newsletters and your e-mail enquiries):
The personal data collected in association with the Web pages are used for the despatch of newsletters, the handling of personalised services, the processing of your queries, as well as for Web site analysis and design of the electronic services provided by ALPINA. Your e-mail address details are collected during the course of order placement and used by us for proprietary promotional purposes. Furthermore, the information retrieved by you within the context of the consent provided for purposes of newsletter despatch and upon visiting the ALPINA Web pages is integrated within a user profile in order to be able to submit personally tailored offers to you.
No data are shared with third parties without permission being obtained.
You may, of course, revoke your various actions of consent or the permission you may have granted in respect of the utilisation of your e-mail address for ALPINA’s promotional purposes at any time with effect from the time of revocation. The newsletter subscription may be cancelled at any time.