ALPINA News

The official ALPINA importer in the Czech Republic – the company Invelt, which ranks among the most successful and most significant enterprises in the field of selling and servicing BMW and BMW ALPINA automobiles in Central Europe, presented its newly renovated showroom measuring 3,200 m2 to its customers in the presence of representatives from BMW Group Europe and ALPINA Burkard Bovensiepen GmbH + Co. KG.

However, this is not the final size of Invelt's Prague BMW showroom. The entire concept of the extensive reconstruction, which was born in 2012, is scheduled over a three-year period. After the completion of the project an area measuring around 4,500 m2 will be accessible to customers. The first stage, which took place while the showroom was fully operational, was logistically extremely demanding and lasted seven months. The new form of the showroom is unified in design and concept. The modern, clean, and airy space allows Invelt to exhibit a greater number of BMW and MINI models from its entire range and BMW ALPINA models with the individual space according to the new ALPINA CI standards.

A celebratory evening with more than 800 guests in attendance connected with the presentation of the new BMW X6 model was an experience in all respects. ALPINA presented three models during the showroom re-opening ceremonial: BMW ALPINA B4 BITURBO Coupé AWD, BMW ALPINA B3 BITURBO Touring AWD and BMW ALPINA XD3 BITURBO. Guests were treated to a magnificent spectacle with the participation of international Czech rally champions with the MINI John Cooper Works 1.6 turbo, as well as an interesting dance and audio-visual programme.      

With his presence, the evening was further supported by BMW Group CZ CEO Mr. Harald Hölzl, who greeted the guests and wished Invelt many further years of success. The overseas BMW delegation, headed by Dr Nicolas Peter, vice-president of BMW Group Europe, consisted of Mr. Christoph von Tschirschintz, president of BMW Group Central and Southeastern Europe, Mr. Christian Kalinke, manager of BMW Financial Services Europe etc., and also representatives of ALPINA Burkard Bovensiepen GmbH + Co. KG: Mr. Andreas Bovensiepen, owner and CEO, Mr. Martin Sölter, Sales Director and Mr. Giorgi Grdzelishvili, Sales Manager Eastern Europe, bore witness to the significance of this festive evening and Invelt's newly opened showroom.